Stephen Timms

Hello. I’m a senior freelance integrated copywriter. Before going freelance I spent four years plying my trade at OgilvyOne London. Previously, I’ve plied it at TBWA/London, Partners Andrews Aldridge, Harrison Troughton Wunderman, Rapier, Wunderman and Cogent Elliott. Scroll down and take a look at my work. Then see if you can pick the piece that picked up a Cannes Lions Direct Grand Prix. Discover the rare piece of John Lennon memorabilia I found in Rolls-Royce’s archives. Or see why sometimes 784 words are all you need to get your point across on a 48-sheet poster. Thanks for looking. If you’d like me to ply my trade for you, give me a call on 07980 446 308.

Stephen Timms

The Sun World Cup Dream Team Case Study

The Brief
Promote The Sun’s 2010 World Cup fantasy football game to new players and to the 200,000 people who already play the £1 million Premier League version.

The Idea
This was based on the insight that England fans would have to do the unthinkable to win – support players from other countries during the World Cup, and even want them to score against England. The campaign consisted of press ads in The Sun, emails to The Sun’s database and a TV commercial.

The Results
108,400 players signed-up – beating our target by 8.4%.

  • For The Sun

Up Next:

The Sun World Cup Dream Team Press