Stephen Timms

Hello. I’m a senior freelance integrated copywriter. Before going freelance I spent four years plying my trade at OgilvyOne London. Previously, I’ve plied it at TBWA/London, Partners Andrews Aldridge, Harrison Troughton Wunderman, Rapier, Wunderman and Cogent Elliott. Scroll down and take a look at my work. Then see if you can pick the piece that picked up a Cannes Lions Direct Grand Prix. Discover the rare piece of John Lennon memorabilia I found in Rolls-Royce’s archives. Or see why sometimes 784 words are all you need to get your point across on a 48-sheet poster. Thanks for looking. If you’d like me to ply my trade for you, give me a call on 07980 446 308.

Stephen Timms

AA Hitchhiker

The AA is the biggest breakdown recovery service in the UK. This mailing was sent to people whose membership had lapsed.

We aimed to dramatise the core benefit of the service. The front was heavily branded with the line: “Something to get you home if you don’t restart your AA membership”. On the reverse was a cardboard sign, digitally personalised to reflect the name of the town in which they lived.

The implicit message being: if you aren’t an AA member and you break down, hitch hiking is the only way you’ll get back home.

  • For And the winner of the Cannes Lions Direct Grand Prix is…

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